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Video Course — Coming Soon

Learn to Build
Skills That Sell

You've spent years developing expertise. This course teaches you how to extract it from your head, structure it for others, and package it into a product you can sell, share, or use as a competitive advantage.

$49 Pre-launch price
$99 Regular price

Waitlist gets early access + $50 off. No spam, no obligation.

Who It's For

Built for people with expertise
they haven't packaged yet

You don't need to be a creator or a course builder. You need a methodology worth teaching -- and most people already have one.

🏢

Agency Owners

You have a process that took years to develop. Stop explaining it from scratch on every sales call. Package it once, use it forever -- as an internal training tool or a paid product.

💼

Consultants & Advisors

Your methodology is your competitive advantage. This course shows you how to extract it, structure it, and turn it into something clients can buy before they even hire you.

🧠

Domain Experts

You know things most people in your industry don't. A skill is the cleanest way to monetize that knowledge without becoming a full-time educator or launching a 40-hour course.

🚀

Founders Building in Public

Your operational frameworks, hiring processes, and growth playbooks are worth more than you think. Turn them into products that generate revenue while you sleep.

📣

Content Creators

Your audience wants to learn your approach, not just watch you do it. A well-structured skill document is a faster, cheaper, and more useful product than another ebook.

🎯

Marketing & Creative Pros

The frameworks you use every day -- creative briefs, testing systems, content calendars -- are sellable. This course shows you how to structure and sell them professionally.

Curriculum

4 modules. Start to finish.

Each module covers one phase of the skill-building process: understanding, extracting, building, and distributing. You'll leave with a finished skill, not just a plan.

Module 01

What Makes a Great Skill

Before you build anything, you need to understand what separates a skill people use from one that collects digital dust. Most fail at this first step.

  • Frameworks vs. templates vs. checklists -- and when to use each
  • The anatomy of a skill that actually gets used (and why most don't)
  • Common structure mistakes that make skills feel unusable
  • Skill audit: evaluate your existing knowledge assets
Module 02

Extract the Knowledge

The hardest part of building a skill is getting the knowledge out of your head. You'll learn two techniques that work even when you "don't know how to explain it."

  • The self-interview method: structured questions to surface your process
  • From case study to teachable system: reverse-engineering real work
  • How to document processes you've been doing on autopilot
  • When to ask for help vs. extract alone
Module 03

Build the Skill

Structure, writing, templates -- this is where the skill comes together. You'll build your first skill during this module, not after it.

  • The 5-part skill structure that works for any type of expertise
  • Writing for someone who doesn't have your context
  • Building the implementation guide (the most skipped piece)
  • Templates, examples, and visual aids -- what to include, what to cut
Module 04

Package and Distribute

A skill is only valuable if it reaches the right people. You'll learn how to format, price, and distribute your skill -- whether you want to sell it, share it, or use it internally.

  • Formats that work: Markdown, Notion, PDF, and web
  • How to price a skill (and what pricing signals to buyers)
  • Where to sell it: Gumroad, your own site, skill marketplaces
  • Using skills internally as training and onboarding tools
Format

Video + workbook +
templates

Everything you need to build and ship a skill. Watch the videos, use the workbook, fill in the templates. You'll have a finished product by the end.

Video Lessons

4 modules, 14 total lessons. Each 8–15 minutes -- dense, practical, no filler. Watch at your own pace, rewatch what you need, skip what you know.

Course Workbook

A companion workbook that walks you through each module. Exercises, prompts, and reflection questions designed to produce an actual skill by Module 4 -- not just notes.

Starter Templates

Skill structure templates, self-interview prompts, the 5-part skill framework, and a pricing worksheet. Starting from a blank page is optional. Starting from a template is smarter.

Pricing

Get in early

Pre-launch price is locked at $49. When the course ships, it goes to $99. Join the waitlist to hold the lower price.

Regular
$99
one-time · after launch
Available after the course publicly launches. Same content, same access, same lifetime guarantee.
Standard rate

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